Technology market researcher IDC ranks Pebble’s smart-watch software as the fourth-most popular, far behind leaders like Apple’s Watch OS and Google’s Android Wear, and as a smart-watch vendor it doesn’t even crack IDC’s top five (Apple leads there, followed by Samsung). Pebble is by no measure a large consumer-electronics company, or even a very big smart-watch company CEO and founder Eric Migicovsky says it has shipped over two million smart watches to date, and estimates that only about 15 percent of sales are through its three crowdfunding campaigns. Of the three Kickstarter campaigns currently ahead of it in the rankings, two of them were also for Pebble products: its first smart watch, the eponymously named Pebble, raised $10.3 million in 2012 after seeking $100,000, while the Pebble Time snagged $20.3 million last year with a goal of raising $500,000. This might be impressive for some companies, but for Pebble it’s old hat.
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